Mieke Bals article is based around the idea of a relationship between viewer and object/subject. She analyses the gaze, and its relationship to the glance, and differentiates the two.
Through her study of Rembrandt, Bal considers the function of the 'internal localizer', the active agent within the art work which represents vision. She refes to the idea that in sending out a message, the sender assumes that there is somebody there to receive that message. In order for this message to be received and understood then the message has to be constitued in a common language.
The essay is concerned with establishing the differenc between the glance and the gaze. She differentiates the two by establishing that the gaze, as the opposite to the glance, is an active process of looking, where the viewer is aware of the act of looking and engages with the act of representation and a knowledge that what one sees is not an objective reality.
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